| 试论湖南旅游产品形象设计 |
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| 引用本文： | 袁亚忠,许宇飞.试论湖南旅游产品形象设计[J].湘潭大学学报,2000,24(6):115-117. |
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| 作者姓名： | 袁亚忠 许宇飞 |
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| 作者单位： | 1. 湘潭大学管理学院，湖南湘潭 411105
2. 天马旅行社，湖南长沙 410007 |
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| 摘 要： | 湖南旅游产品十分丰富而且极具特色。对湖南旅游产品进行形象设计应立足现实，按照突出重点、提高文化品位和紧扣时代的原则，塑造出以名山游、名城游和名人故居游等观光型产品为主体，以民俗旅游产品为补充的全新湖南旅游产品整体形象，以提高湖南旅游产品的竞争力。
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| 关 键 词： | 湖南 旅游产品 形象设计 |
| 文章编号： | 1001-5981(2000)06-0115-03 |
| 修稿时间： | 1999年11月11 |
On the Image Design of Tourist Products of Hunan Province |
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| YUAN Ya-zhong,Xu Yu-fei.On the Image Design of Tourist Products of Hunan Province[J].Journal Of XIANGTAN University:Philosophy And Social Sciences,2000,24(6):115-117. |
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| Authors: | YUAN Ya-zhong Xu Yu-fei |
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| Abstract: | The tourist products of Hunan Province is very rich and of particular features. In order to enhance competitive power, we should base upon the reality and portray a complete brand new image,which can be expressed in the major categories of products of visiting the famous mountains, cities and the former residence of famous person and in addition originating from folk customs under the principles of stressing the main points, raising the culture grades and keeping in step with the times. |
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| Keywords: | Hunan Province tourist product image desi |
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