| 中国传统文化在现代标志设计中的传承与发展 |
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| 引用本文： | 王国庆. 中国传统文化在现代标志设计中的传承与发展[J]. 山西农业大学学报(社会科学版), 2011, 10(4): 421-424 |
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| 作者姓名： | 王国庆 |
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| 作者单位： | 山西大学美术学院,山西太原030006;山西农业大学园艺学院,山西太谷030801 |
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| 摘 要： | 标志是包含着精神内容、具有象征性与传播功能的符号，折射出设计者不同的文化背景和关学观念。以2008年奥运会标志为例，探讨如何将传统文化与美学观点融入到现代标志设计中，使现代标志设计具有更加丰富的文化内涵。
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| 关 键 词： | 现代标志设计 传统文化 传承 |
On the Inheritance and Development of Chinese Traditional Culture in the Design of Modern Marks |
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| WANG Guo-qing. On the Inheritance and Development of Chinese Traditional Culture in the Design of Modern Marks[J]. Journal of Shanxi Agricultural University:Social Science Edition, 2011, 10(4): 421-424 |
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| Authors: | WANG Guo-qing |
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| Affiliation: | WANG Guo-qing1,2(1.Academy of Fine Arts,Shanxi University,Taiyuan Shanxi 030006,China,2.College of Horticuture,Shanxi Agricultural University,Taigu Shanxi 030801,China) |
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| Abstract: | Marks are symbols which have spiritual meanings and propagation functions.They are the reflection of designers' cultural background and aesthetic views.Taking the marks in 2008 Olympic Games as examples,this paper explored the way of mixing traditional culture and aesthetic views with the design of modern marks to make them have enriched cultural connotations. |
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| Keywords: | Design of modern marks Traditional culture Inheritance |
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