| 河南旅游商品的设计元素与品牌价值分析 |
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| 引用本文： | 于杨. 河南旅游商品的设计元素与品牌价值分析[J]. 河南工业大学学报(社会科学版), 2010, 6(3): 52-53,57 |
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| 作者姓名： | 于杨 |
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| 作者单位： | 河南工业大学,设计艺术学院,河南,郑州,450001 |
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| 摘 要： | 河南作为文化大省、旅游大省,旅游商品甚少,有设计特色和品牌知名度的产品更少。提高河南旅游商品设计的创新度,增强旅游商品的研发力度,使其具备品牌知名度以及国际竞争力,是一项紧迫的任务。尤其是在当今旅游市场竞争日趋激烈的环境下,设计开发具备地域特色、品牌价值以及高附加值的旅游商品,对河南省旅游业的发展具有极为重要的意义。
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| 关 键 词： | 河南 旅游 商品 设计 品牌 |
AN ANALYSIS OF THE DESIGNING ELEMENTS AND BRAND VALUE OF HENAN'S TRAVL COMMODITIES |
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| YU Yang. AN ANALYSIS OF THE DESIGNING ELEMENTS AND BRAND VALUE OF HENAN'S TRAVL COMMODITIES[J]. Journal of Henan University of Technology(Social Science Edition), 2010, 6(3): 52-53,57 |
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| Authors: | YU Yang |
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| Affiliation: | YU Yang(School of Design ＆ Art,Henan University of Technology,Zhengzhou 450001,China) |
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| Abstract: | Henan Province is a strong cultural and tourist province with few tourism commodities and designing features and less famous brand products.It＇s an urgent task for Henan Province to improve the designing innovation of its tourism goods and enhance the efforts to develop tourism products and improve its popularity and international competitiveness.Especially under the increasingly competitive environment of today＇s travel market,it＇s of great significance to design and develop its high value-added tourism products with regional characteristics and brand value. |
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| Keywords: | Henan tourism commodity design brand |
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