| 行业竞争力导向的在线大规模定制产品族规模优化方法 |
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| 引用本文： | 伊辉勇,刘伟.行业竞争力导向的在线大规模定制产品族规模优化方法[J].管理工程学报,2011,25(3). |
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| 作者姓名： | 伊辉勇 刘伟 |
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| 作者单位： | 1. 重庆科技学院经济管理学院,重庆,401331
2. 重庆大学经济与工商管理学院,重庆,400044 |
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| 基金项目： | 国家自然科学基金资助项目(70872122); 中国博士后科学基金资助项目(20100470820); 重庆市科委自然科学基金资助项目(2009BB3230) |
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| 摘 要： | 客户导向的产品族规模优化方法在与竞争对手产品族相比时并不一定能使在线定制服务提供商获得竞争优势,还需要考虑竞争对手产品族对其产品族规模的影响。产品族规模优化应该在满足工程技术约束和制造规模经济性的基础上,引入产品功能配置元和结构配置元,结合客户需求强度和偏好分析,构建了行业竞争力导向的在线大规模定制产品族规模优化方法,最后结合案例证明该方法的有效性。
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| 关 键 词： | 行业竞争力 在线定制 产品族 规模优化 |
Size Optimization Method for On-line Mass Customization of Product Family |
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| YI Hui-yong,LIU Wei.Size Optimization Method for On-line Mass Customization of Product Family[J].Journal of Industrial Engineering and Engineering Management,2011,25(3). |
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| Authors: | YI Hui-yong LIU Wei |
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| Institution: | YI Hui-yong1,LIU Wei2(1.College of Management,Chongqing University of science and technology,Chongqing 401331,China,2.College of Economics and Business Administration,Chongqing University,Chongqing 400044,China) |
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| Abstract: | Manufacturers are now offering product customization services to the end customer.Customer satisfaction becomes important for manufacturers to stay competitive.Satisfying customers with the product family is difficult for a company to achieve.To achieve competitive advantages,a company may need to consider potential influence of competitive product family.The product family is defined from the perspectives of engineering design and manufacturing.The concept can help people understand product features and co... |
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| Keywords: | industrial competitiveness on-line mass customization product family size optimization |
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