| 双渠道供应链的产品互补合作策略研究 |
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| 引用本文： | 但斌,肖剑,张旭梅.双渠道供应链的产品互补合作策略研究[J].管理工程学报,2011,25(3). |
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| 作者姓名： | 但斌 肖剑 张旭梅 |
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| 作者单位： | 1. 重庆大学经济与工商管理学院,重庆,400044
2. 重庆大学经济与工商管理学院,重庆400044;重庆大学数学与统计学院,重庆401331 |
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| 基金项目： | 国家自然科学基金资助项目(70972056); 国家863计划资助项目(2007AA040801) |
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| 摘 要： | 在供应链中,直销渠道和零售渠道商品的可替代性导致渠道冲突。考虑零售商在传统渠道中附带销售直销渠道商品的互补品,建立了渠道产品互补合作的供应链Bertrand博弈模型。发现若消费者对零售商处互补品的价格敏感,则供应链中互补品的价格下降,制造商产品的渠道价格增加,同时直销渠道的需求和收益均上升,对零售渠道中制造商产品的销售和收益增加有利。利用上述模型,通过算例得出,如果零售商选择合适的互补品在零售渠道进行销售,将能促进双方收益的增加,渠道产品互补合作策略是可行的。
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| 关 键 词： | 供应链 直销渠道 零售渠道 互补品 Bertrand博弈 |
A Collaboration strategy for Complementary Products in Dual-channel Supply Chains |
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| DAN Bin,XIAO Jian,ZHANG Xu-mei.A Collaboration strategy for Complementary Products in Dual-channel Supply Chains[J].Journal of Industrial Engineering and Engineering Management,2011,25(3). |
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| Authors: | DAN Bin XIAO Jian ZHANG Xu-mei |
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| Institution: | DAN Bin1,XIAO Jian1,2,ZHANG Xu-mei1(1.College of Economics and Business Administration,Chongqing University,Chongqing 400044,China,2.College of Mathematics and Statistics,Chongqing 401331,China) |
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| Abstract: | Direct sales channels are proliferating along with the rapid development of the Internet because they allow manufacturers to reduce transaction costs and manage channels.Direct sales channels are weakening the traditional retail channels and inviting competition from them.It is important for manufacturers to receive support from retailers by addressing the needs of retailers and dealing with channel conflicts. If direct sales channels and retail channels have complementary relationships and channel products... |
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| Keywords: | supply chain direct sales channel retail channel complement product Bertrand game |
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