| 汽车市场中租赁渠道对传统零售渠道的影响 |
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| 引用本文： | 梁喜,熊中楷.汽车市场中租赁渠道对传统零售渠道的影响[J].管理工程学报,2011,25(3). |
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| 作者姓名： | 梁喜 熊中楷 |
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| 作者单位： | 1. 重庆交通大学财经学院,重庆,400074
2. 重庆大学经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目(70571088,70871125); 重庆市自然科学基金资助项目(2006BB0188) |
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| 摘 要： | 在零售与租赁混合渠道供应链中,占主导地位的单个汽车制造商向单个零售商和单个租赁商分别销售产品,然后零售商在零售市场销售产品,租赁商在租赁市场出租产品。在两周期设置下根据制造商是否向租赁商提供回购合同,将渠道结构划分为独立式、冲突式和回购式三类,并分析了租赁渠道对传统零售渠道的影响以及对制造商的启示。
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| 关 键 词： | 供应链管理 渠道管理 混合渠道 租赁 汽车 |
The Importance of Retail Channels in the Automobile Market |
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| LIANG Xi,XIONG Zhong-kai.The Importance of Retail Channels in the Automobile Market[J].Journal of Industrial Engineering and Engineering Management,2011,25(3). |
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| Authors: | LIANG Xi XIONG Zhong-kai |
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| Institution: | LIANG Xi1,XIONG Zhong-kai2(1.College of Finance & Economics,Chongqing Jiaotong University,Chongqing 400074,China,2.College of Economy and Business Administration,Chongqing University,Chongqing 400030,China) |
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| Abstract: | Manufacturers are in the upstream automobile supply chain,whereas used car buyers or leasing customers are in the downstream supply chain.The leasing automobile industry is a closed-loop supply chain because a car needs to go through the product life cycle of selling,leasing,buying back,refurbishing,reselling,and recycling.The key for the success of the closed loop supply chain is to ensure that manufacturer and leaseholder sign a buy-back contract to optimize the recovery and utilization of old cars. Retai... |
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| Keywords: | supply chain management channel management hybrid channel rental car |
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