| 面子理论在广告语言中的应用 |
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| 引用本文： | 叶建文. 面子理论在广告语言中的应用[J]. 西南民族大学学报(人文社会科学版), 2008, 0(Z3) |
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| 作者姓名： | 叶建文 |
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| 作者单位： | 广东湛江教育学院英语系; |
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| 摘 要： | 本文结合实例论述了语用学的面子理论在广告语言中的应用。文章认为为了提高广告语言的说服功能,避免广告传者和受众之间的交际减效甚至交际失败,在广告语言设计中充分考量受众的面子问题是至关重要的。
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| 关 键 词： | 广告语言 面子理论 心理抗拒 |
The Application of Face Theory in the Designing of Advertising Language |
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| Ye Jian-wen. The Application of Face Theory in the Designing of Advertising Language[J]. Journal of Southwest Minzu University (Humanities and Social Science), 2008, 0(Z3) |
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| Authors: | Ye Jian-wen |
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| Abstract: | By analyzing the application of face-theory in advertising language designing with copious examples, the paper holds that in order to avoid lessening of communication efficiency and even failure of communication, and to enhance the power of persuasion of the ads language, it is essential to take into account the face factors when designing an ad. |
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