| 文学修辞的概念衍生——民族图“形”到产品造“型”的思维方式 |
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| 引用本文： | 钟砚涛.文学修辞的概念衍生——民族图“形”到产品造“型”的思维方式[J].江南大学学报(人文社会科学版),2008,7(1):103-105. |
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| 作者姓名： | 钟砚涛 |
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| 作者单位： | 江西省南昌航空大学,艺术与设计学院,江西,南昌,330063 |
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| 摘 要： | 现代社会中的人们不仅需要得到产品使用功能方面的满足，更需要在产品意象方面得到精神和心理上的满足，民族图形符号是图形符号中最具传统文化概念和性质的表现形式，透过文学修辞的概念衍生寻找与产品造型创意的互通性，整合了民族传统的文化与现代图形的构成，带有民族象征意义。
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| 关 键 词： | 民族 图形 修辞 衍生 |
| 文章编号： | 1671-6973(2008)01-0103-03 |
| 修稿时间： | 2007年5月14日 |
The Concept Derivation Based on Literature Rhetoric——The Thinking Mode of "Shape"as the Traditional Picture to "Type" as the Product |
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| ZHONG Yan-tao.The Concept Derivation Based on Literature Rhetoric——The Thinking Mode of "Shape"as the Traditional Picture to "Type" as the Product[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2008,7(1):103-105. |
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| Authors: | ZHONG Yan-tao |
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| Institution: | ZHONG Yan-tao (School of Arts and Design, Nanchang Hangkong University, Nanchang 330063, China) |
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| Abstract: | In modern societies, people need the satisfaction not only from the function of the product but also the spiritual or psychological satisfaction from its image. The traditional picture ＂ shape＂ is the richest representation of the traditional cultural concepts and characteristics. Through the literature rhetoric, it is connected with the ＂Type＂ of the product. It is a unification of the traditional culture and the modern design with traditional symbol. |
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| Keywords: | Tradition Graphics Rhetoric Derivation |
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