| 商家与团购平台合作模式下团购生鲜电商的基本定价模型 |
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| 引用本文： | 赵红,王欣欣. 商家与团购平台合作模式下团购生鲜电商的基本定价模型[J]. 沈阳工业大学学报(社会科学版), 2018, 11(6): 544-548. DOI: 10.7688/j.issn.1674-0823.2018.06.11 |
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| 作者姓名： | 赵红 王欣欣 |
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| 作者单位： | 沈阳工业大学 管理学院, 沈阳 110870 |
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| 基金项目： | 辽宁省教育厅创新团队项目(WGD2016003) |
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| 摘 要： | 对生鲜电商的研究是近年电子商务领域的一大热点。针对团购生鲜电商模式展开研究,在分析团购生鲜产品价格影响因素的基础上,建立生鲜零售商与团购平台合作模式下的基本定价模型,并求出生鲜零售商及代理商的最优定价策略,得出对定价产生影响的各因素之间的关系。
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| 关 键 词： | 生鲜商品 团购平台 零售商 电子商务 定价模型 |
Basic pricing model of perishable goods by electric businesses under group buying in cooperation mode between merchants and group buying platform |
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| ZHAO Hong,WANG Xin-xin. Basic pricing model of perishable goods by electric businesses under group buying in cooperation mode between merchants and group buying platform[J]. Journal of Shenyang University of Technology(Social Science Edition), 2018, 11(6): 544-548. DOI: 10.7688/j.issn.1674-0823.2018.06.11 |
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| Authors: | ZHAO Hong WANG Xin-xin |
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| Affiliation: | School of Management, Shenyang University of Technology, Shenyang 110870, China |
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| Abstract: | The research of electric commerce perishable goods is a hot topic in the field of electronic commerce in recent years. The mode of group buying electric business of perishable goods is studied. On the basis of analyzing the influencing factors of prices under group buying of perishable goods, the basic pricing model is built under the cooperation of perishable goods retailers and group buying platforms. The optimal pricing strategy for perishable goods retailers and agents is obtained, and the relationships are determined between the factors that affect the pricing. |
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| Keywords: | perishable goods group buying platform retailer electronic commerce pricing model |
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