基于改进VIKOR法的C2M型制造企业的供应商选择研究

个性化定制的电子商务模式C2M,是驱动中国制造企业转型升级和经济发展的必要途径,而C2M型制造企业供应商选择是实现大规模个性化定制的关键。考虑C2M型企业对供应商智能化水平等的特殊要求,从产品竞争力、供应商整体实力、供应商竞争力、个性化服务能力、智能化水平五个方面构建了供应商选择的指标体系;根据前景理论评估C2M型企业供应商各评价指标的发展前景,用熵权法确定各指标的权重。考虑指标间的相互作用关系,建立基于灰色关联VIKOR法的供应商选择模型,并用该模型对C2M型企业的供应商进行评价选择,以实例验证模型的有效性。

On selection of suppliers of C2M manufacturing enterprises based on improved VIKOR method

The personalized and customized e-commerce model C2M is a necessary way to drive the transformation and upgrading of Chinese manufacturing enterprises and the economic development, and the selection of supplier of C2M type manufacturing enterprises is the key to the realization of mass customization. Considering the special requirements of C2M enterprises to the level of supplier intelligence, the index system of supplier selection is constructed from five aspects:product competitiveness, overall supplier strength, supplier competitiveness, individualized service ability and intelligence level. Based on the prospect theory, the development prospect of each evaluation index of C2M enterprise supplier is evaluated. The weight of each index is determined by entropy weight method. Considering the interaction between the indexes, the supplier selection model is established based on the grey relational VIKOR method. And the model is used to evaluate the suppliers of C2M type enterprises, and the validity of the model is verified by an example.