| 我国农民合作经济组织营销渠道力研究 |
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| 引用本文： | 冯飞,霍学喜. 我国农民合作经济组织营销渠道力研究[J]. 哈尔滨工业大学学报(社会科学版), 2006, 8(6): 67-71 |
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| 作者姓名： | 冯飞 霍学喜 |
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| 作者单位： | 西北农林科技大学经济管理学院,陕西,杨凌,712100 |
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| 基金项目： | 国家教育部新世纪优秀人才支持计划项目 |
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| 摘 要： | 基于伯特.罗森布罗姆的营销渠道受重视理论和弗兰茨和兰文的营销渠道“六力模型”理论,分析我国农民合作经济组织建设营销渠道在获取竞争优势、降低农产品储运成本等方面的重要性,以及营销渠道力薄弱、渠道利润流失的状况。提出应通过加强农民合作经济组织实力、营销渠道建设、市场营销组合要素配合等,提高农民合作经济组织营销渠道力。
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| 关 键 词： | 农民合作经济组织 营销渠道 营销渠道力 六力模型 |
| 文章编号： | 1009-1971(2006)06-0067-05 |
| 修稿时间： | 2006-04-28 |
Research on Power in Marketing Channel of Peasants'''' Cooperative Economic Organization in China |
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| FENG Fei,HUO Xue-xi. Research on Power in Marketing Channel of Peasants'''' Cooperative Economic Organization in China[J]. Journal of Harbin Institute of Technology(Social Sciences Edition), 2006, 8(6): 67-71 |
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| Authors: | FENG Fei HUO Xue-xi |
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| Abstract: | Based on the theory of Bert Rosenbloom's marketing channel recognition and the theory of French and Raven's marketing channel "six powers model",the author analyses the importance about building peasants' cooperative economic organization marketing channel and the weakness in power in marketing channel in China.We need to advance peasants' cooperative economic organization's power in marketing channel by strengthening the organization's actual strength,building marketing channel,cooperating in marketing mix,and so on. |
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| Keywords: | peasants' cooperative economic organization,marketing channel,power in marketing channel," six powers model" . |
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