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OPTIMAL PRICES AND ANIMAL CONSUMERS IN CONGESTED MARKETS
Authors:RAYMOND C BATTALIO  JOHN H KAGEL  OWEN R PHILLIPS
Institution:*Texas A&M University;**University of Houston;***University of Wyoming
Abstract:We argue that congestion, when it affects the consumption of a commodity, ought to be measured by the product of the number of trips made to a seller and consumption per visit. When intensity of consumption is measured this way, uniform entry fees, the most common way of pricing congested goods, become nonoptimal. A strict user charge can be Pareto efficient. If a uniform entry fee is practiced, we present a model along with experimental data from diverse species subject groups that show consumers reduce visits and consume more per visit; this behavior may intensify the congestion problem.
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