Lose Zugehörigkeiten von globalen Identitäten (Glopats) in internationalen Unternehmen – Konflikte zwischen Nationalkulturen und Hyperkultur

The article gives attention to the multiple diversity of cultural imprints in the international companies as well as consultancy and emphasizes intercultural interpersonal communication conflicts. The focus is on the meeting of people with different cultural influences and experiences in international companies, their communication with each other and the resulting conflicts. The approach is multidimensional and transdisciplinary. In a mixed methods study current challenges can be identified. On the one hand, hyperculture and global identity develop, on the other hand, cultures try to contour and separate themselves from each other. In the context of affiliations, selected results of this study are summarized, discussed and classified. Virtual communication and cooperation (digital transformation) as well as the fluid change of generations (millennials) are also addressed. It is about investigating the phenomena and sensitizing the persons involved. The article derives implications for international management and consultancy in a culturally heterogeneous work environment. Finally, there are a critical appraisal and suggestions for future research.