| 目的论指导下的广告翻译 |
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| 引用本文： | 王珊珊. 目的论指导下的广告翻译[J]. 郑州航空工业管理学院学报(社会科学版), 2006, 25(3): 84-85,92 |
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| 作者姓名： | 王珊珊 |
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| 作者单位： | 郑州大学,河南,郑州,450015 |
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| 摘 要： | 文章主要阐释了德国功能派翻译理论的核心———目的论在广告翻译中的适用性,以及在目的论指导下广告翻译所应遵循的原则和译者应注意的问题。
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| 关 键 词： | 半文学文体 广告翻译 目的论 目的法则 |
| 文章编号： | 1009-1750(2006)03-0084-02 |
| 修稿时间： | 2006-04-02 |
Advertisement Translation Based on Skopo-stheory |
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| WANG Shan-shan. Advertisement Translation Based on Skopo-stheory[J]. Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition), 2006, 25(3): 84-85,92 |
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| Authors: | WANG Shan-shan |
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| Affiliation: | WANG Shan-shan |
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| Abstract: | This paper mainly elaborates the appropriateness of applying skopos-theory,which is the key point of German functional approaches,to advertisement translation.Meanwhile,it presents the principle of translation as well as the issues translators should focus on. |
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| Keywords: | sub-literary genre advertisement translation skopos-theory skopos rule |
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