试论加强文化软实力建设与提升中国文化产业竞争力

随着经济全球化的进一步深化,国际间的竞争已经从单纯以经济、政治、军事等"硬实力"的竞争为主逐步转移到更加注重文化、价值观等"软实力"为重要内容的综合国力的竞争。现在各国越来越重视软实力的重要作用,并以此作为提升国际竞争力的重要途径。文化软实力作为软实力的主要部分,对于文化产业发展具有重要的促进作用。加强我国文化软实力的建设,对于提升中国的文化产业竞争力具有重要意义。

Strengthening the Construction of Cultural Soft Power to Enhance the Chinese Cultural Industry Competitiveness

With the globalization of the world economy,The competition between international already from "hard power" such as economy,politics,military competition gradually shifted to focus more on "soft power" such as the culture,values and other as the main content of the comprehensive national power competition.Now more and more attention to the important role of soft power,take it as the important way to enhance the international competitiveness.The soft power of culture as the main part of soft power,has an important role in promoting the development of cultural industry.Strengthen the construction of cultural soft power,to promote China ’s cultural industry competitiveness has important significance.