| 论高科技条件下宣传思想工作的媒介整合 |
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| 引用本文： | 丁兆罡,汪士.论高科技条件下宣传思想工作的媒介整合[J].合肥工业大学学报(社会科学版),2005,19(2):73-76. |
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| 作者姓名： | 丁兆罡 汪士 |
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| 作者单位： | 合肥工业大学,校长办公室,安徽,合肥,230009;合肥工业大学,人文经济学院,安徽,合肥,230009 |
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| 摘 要： | 高科技给人们的生活带来了巨大而深刻的影响,也给宣传思想工作带来机遇和挑战。如何做好高科技条件下的宣传思想工作,已成为宣传思想工作研究的重要议题。协调传统宣传媒介和现代宣传媒介的关系,对宣传思想工作媒介资源进行整合,是高科技条件下提高宣传思想工作效果的途径。
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| 关 键 词： | 宣传思想工作 手段 媒介整合 |
| 文章编号： | 1008-3634(2005)02-0073-04 |
| 修稿时间： | 2004年3月18日 |
On the medium integration of publicity work under the condition of high-tech |
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| DING Zhao-gang,WANG Shi.On the medium integration of publicity work under the condition of high-tech[J].Journal of Hefei University of Technology(Social Sciences),2005,19(2):73-76. |
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| Authors: | DING Zhao-gang WANG Shi |
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| Institution: | DING Zhao-gang~1,WANG Shi~2 |
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| Abstract: | The high technology has made profound influence on people's life and also brought about challenges and opportunities for the publicity work. How to do a good job in the publicity work under the condition of high-tech, becomes a very important issue of publicity research in modern ages. From the view of medium integration, this paper tryies to find out the better ways to improve the effect of publicity work, and also comes to the conclusion that an excellent way to attain its goal is to coordinate the relationships between the traditional medium and modern one as well as integrate the medium resources of publicity work with the assistance of high-tech. |
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| Keywords: | publicity work means medium integration |
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