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不对称信息下的共同物流合作风险分析与治理对策
引用本文:周敏,黄福华. 不对称信息下的共同物流合作风险分析与治理对策[J]. 北京工商大学学报(社会科学版), 2013, 28(2): 60-64
作者姓名:周敏  黄福华
作者单位:1.中南大学 交通运输工程学院, 湖南 长沙410075; 2.湖南商学院 工商管理学院, 湖南 长沙410205
基金项目:湖南省高校科研项目“环洞庭湖生态经济区共同物流发展战略研究”(12A079);湖南省哲学社会科学基金项目“资源环境约束的长株潭城市群共同物流运作模式及风险控制研究”(11JD37)。
摘    要:共同物流持续运行的关键问题是合作风险防控。从信息不对称角度出发,采用博弈论和复杂系统理论,认为不对称信息下的共同物流合作风险主要为:道德风险,管理风险,运作风险和信用风险。利用定量方法与定性咨询相结合的分析框架,从共同物流合作方式、利益分配、信息共享、治理机制等方面,探究合作风险产生的原因。采用完善联盟机制、健全声誉机制、优化利益分配机制,建立了全过程的合作风险治理对策,能够明显降低共同物流各参与主体的合作风险,提高系统收益。

关 键 词:不对称信息;共同物流;利益分配
收稿时间:2012-12-06

Analysis of Integrated Logistics Cooperation Risk and Countermeasures Based on Asymmetric Information
ZHOU Min,, HUANG Fu-hua. Analysis of Integrated Logistics Cooperation Risk and Countermeasures Based on Asymmetric Information[J]. Journal of Beijing Technology and Business University:Social Science, 2013, 28(2): 60-64
Authors:ZHOU Min  & HUANG Fu-hua
Affiliation:1. School of Traffic & Transportation Engineering, Central South University, Changsha, Hunan 410075, China;2. School of Management, Hunan University of Commerce, Changsha, Hunan 410205, China
Abstract:The key issue of integrated logistics is the prevention and control of cooperation risk. From the point of information asymmetry, using the information economics theory, this paper proposes the main forms of integrated logistics cooperation risk including moral risk, managerial risk, operational risk and credit risk. With the analytical framework of both quantitative method and qualitative advice, it explores the causes of cooperation risk from the way of integrated logistics cooperation, profit allocation, information sharing, governance mechanism, etc. The countermeasures against cooperation risk are established in a whole process by perfect union mechanism, solid reputation mechanism and optimal profit distribution mechanism, which can significantly reduce the cooperation risk of every participating subject in integrated logistics to improve the system revenue.
Keywords:asymmetric information   integrated logistics   profit allocation
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