| “语言效应”:国际管理学视角下的新范式 |
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| 引用本文： | 于光.“语言效应”:国际管理学视角下的新范式[J].山东大学学报(哲学社会科学版),2009(2). |
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| 作者姓名： | 于光 |
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| 作者单位： | 山东大学管理学院,济南,250100 |
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| 摘 要： | 在分析国际学术文献的基础上,从国际管理学的角度对"语言效应"的发展阶段、研究领域和功能意义做了考察研究.分析认为"语言效应"是应国际管理学发展的需要而产生的研究范式,为跨国经营研究的假设提供了科学性的解释方法,并引发产生了一系列新的理论和验证新观点的课题.由此给出的启示是:"语言效应"的发展和应用是既具有学科构建所需要的内在动力,也具有适应社会发展所需要的外在支持;其对管理课题的附庸性为两个学科的合作提供了空间.
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| 关 键 词： | 语言效应 跨国经营 语言战略 |
"Language Effect":A New Paradigm from the Perspective of International Management |
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| YU Guang."Language Effect":A New Paradigm from the Perspective of International Management[J].Journal of Shandong University(Philosophy and Social Sciences),2009(2). |
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| Authors: | YU Guang |
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| Institution: | School of Management;Shandong University;Jinan 250100;P.R.China |
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| Abstract: | The development stages,research areas and functional significance of "Language Effect" are reviewed and analyzed from the perspective of international management.It is concluded that "Language Effect" is a renascent model which is the product of international management development.It provides methods to explain cross-border management hypotheses and stimulates new theories and projects to test the new theories.Therefore,we come to the conclusion that the development and application of "Language Effect" has... |
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| Keywords: | Language Effect cross-border management language strategy |
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