| 户外广告与其它传统媒体的核心特征优势分析 |
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| 引用本文： | 谢震林,谢珂.户外广告与其它传统媒体的核心特征优势分析[J].合肥工业大学学报(社会科学版),2012(1):40-44. |
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| 作者姓名： | 谢震林 谢珂 |
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| 作者单位： | 合肥工业大学建筑与艺术学院 |
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| 摘 要： | 户外广告从一个侧面代表着一个国家经济发展与社会文明的水平,已成为现代化城市人文景观的一个重要组成部分。相比其它媒体,户外广告在"时间"上拥有绝对优势,在"空间"上略处劣势———受区域视觉限制比较大。但因其具有一些不可替代的宣传特性,因而在传达效果上比其他传统形式的媒介更胜一筹,影响力更稳定。从未来发展看,户外广告是所有媒介中的常青树。
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| 关 键 词： | 户外广告 发展趋势 优势特征 |
Core Features Superiority Analysis between Outdoor Advertising and Other Traditional Media |
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| XIE Zhen-lin,XIE Ke.Core Features Superiority Analysis between Outdoor Advertising and Other Traditional Media[J].Journal of Hefei University of Technology(Social Sciences),2012(1):40-44. |
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| Authors: | XIE Zhen-lin XIE Ke |
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| Institution: | (School of Architecture and Art,Hefei University of Technology,Hefei 230009,China) |
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| Abstract: | Outdoor advertising represents the level of a country’s economic development and social civilization to a certain extent,and it has become an important component of a modern city’s cultural landscape.Compared to other media,outdoor advertising has the absolute advantage in "time",but has relative disadvantage in "space" because of the limitation in regional vision.However,in view of its certain irreplaceable characteristics of dissemination,this media has a more stable communication influence compared to other traditional forms of media.The outdoor advertising has a development tendency in the future. |
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| Keywords: | outdoor advertising development tendency advantage characteristics |
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