| 现代企业营销观念和方式的创新研究 |
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| 引用本文： | 倪东辉,程淑琴. 现代企业营销观念和方式的创新研究[J]. 天津市财贸管理干部学院学报, 2004, 6(3): 11-13 |
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| 作者姓名： | 倪东辉 程淑琴 |
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| 作者单位： | 安徽农业管理干部学院,安徽,合肥,230031 |
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| 摘 要： | 近几年来,西方营销理论在我国广泛传播,结合我国企业的实践,这些营销理论逐渐本土化。全球一体化的价值观念、环保意识、企业竞争形态、消费者的消费倾向等因素,构成我国企业所面临的新的营销环境。我国企业必须正视这些变化,对营销观念和方式适时创新。
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| 关 键 词： | 企业营销 营销观念 营销方式 创新 |
| 文章编号： | 1008-9055(2004)03-0011-03 |
| 修稿时间： | 2004-02-23 |
Study on Innovation in Marketing Concept and Tactics of Modern Enterprises |
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| NI Dong-hui,CHENG Shu-qin. Study on Innovation in Marketing Concept and Tactics of Modern Enterprises[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2004, 6(3): 11-13 |
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| Authors: | NI Dong-hui CHENG Shu-qin |
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| Abstract: | In recent years,western Marketing theories is at the our country extensive spread,have become a growing domestic trend,considering the practice of our enterprises.The new marketing environment,confronted Chinese enterprises,has been centered on such these factors as the value of globalization,the awareness of enterprises'competition and the tendency to customers'consumption.Great emphasis on these changes should be placed as well as prompt innovation in marketing concept and tactics. |
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| Keywords: | enterprise marketing marketing concept marketing tactics innovation |
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