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The Influence of Value Orientations and Demographics on Quality-of-Life Perceptions: Evidence from a National Survey of Singaporeans
Authors:Soo Jiuan Tan  Siok Kuan Tambyah  Ah Keng Kau
Affiliation:(1) Marketing Department NUS Business School, National University of Singapore, 1 Business Link, Singapore, 117592
Abstract:This paper explores the linkages between value orientations, demographics and the quality of life perceptions for Singaporeans based on a nationwide values and lifestyles study conducted in 2001. The quality of life perception is assessed using cognitive evaluations of satisfaction with life in general (subjective personal well-being) and with aspects of living in Singapore (subjective social well-being). Five different value orientations, namely family values, materialism, status consciousness, societal consciousness and traditionalism, are examined for their effects on quality of life. The key demographics used are gender, age, marital status, education and personal income.
Keywords:demographics  quality of life  Subjective well-being  value orientations
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