| 试论我国汉字商标的翻译及其国际化 |
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| 引用本文： | 唐忠顺,郑卫.试论我国汉字商标的翻译及其国际化[J].湖南科技大学学报(社会科学版),2002,4(2):49-51. |
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| 作者姓名： | 唐忠顺 郑卫 |
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| 作者单位： | 1. 湘潭工学院,外语系,湖南,湘潭,411201
2. 岳阳师范学院,外语系,湖南,岳阳,414000 |
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| 摘 要： | 中国加入WTO和世界经济全球化促使中国产品及其商标必须国际化。在对比分析我国汉字商标与英文商标的基础上,指出了我国汉字商标在翻译过程中存在的问题,并提出了实现其国际化（英语化）的有效途径。
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| 关 键 词： | 商标 翻译 国际化 |
| 文章编号： | 1009-5357(2002)02-0049-03 |
| 修稿时间： | 2002年3月16日 |
The translation and internationalization of Chinese trademarks |
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| TANG Zhong - shun,ZHEN Wei.The translation and internationalization of Chinese trademarks[J].journal of hunan university of science&technology,2002,4(2):49-51. |
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| Authors: | TANG Zhong - shun ZHEN Wei |
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| Abstract: | China's entry into the WTO and the globalization of world economy have made it necessary that Chinese products and their trademarks be internationalized. Based on the contrastive study between Chinese and English trademarks, this paper proposes to point out the defects in the translation of Chinese trademarks and hereby to find out some effective ways to promote their internationalization. |
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| Keywords: | trademark translation internationalization |
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