| 市场研究在物流园区规划中的地位 |
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| 引用本文： | 苏选良.市场研究在物流园区规划中的地位[J].湖南工程学院学报(社会科学版),2004,14(4):6-8. |
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| 作者姓名： | 苏选良 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 摘 要： | 论述了市场研究在物流园区规划中的地位,分析了市场结构和园区规划中的主要问题,提出物流园区规划应重视市场研究。首先,要进行市场定位,确定最优物流辐射圈和目标客户,用科学方法测算目标市场容量;其次,要预测市场空间的成长性及衍生服务;再次,要研究形成统一市场的规划机制和园区机制。
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| 关 键 词： | 物流园区 规划 市场 物流产业化 |
| 文章编号： | 1671-1181(2004)04-0006-03 |
| 修稿时间： | 2004年4月23日 |
The Importance of Market Research in Logistic Park Planning |
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| SU Xuan-liang.The Importance of Market Research in Logistic Park Planning[J].Journal of Hunan Institute of Engineering(Social Science Edition),2004,14(4):6-8. |
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| Authors: | SU Xuan-liang |
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| Abstract: | This paper studies the position of market research in logistic park planning,analyzes the major problems in the market structure and planning, and makes proposals that market research should be put as priority.First,it's important to position its market so as to recognize its optimum logistics radiation circle and its target agents as well as target market's volume with scientific methods.Second,we should predict its growing power and related services.Third,we should study the planning mechanism which constitutes a unified market and the park mechanism. |
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| Keywords: | Logistic park planning market industrialization of logistics |
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