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Humor and Identity on Twitter: #muslimcandyheartrejects as a Digital Space for Identity Construction
Authors:Emily Regan Wills  AndrÉ Fecteau
Abstract:Through examining the hashtag #muslimcandyheartrejects, a one-time, short-term, joke hashtag used on Twitter among a group of Muslim tweeters in 2012, we argue that members of Muslim digital diaspora communities use social media to construct and reinforce a Muslim diaspora identity. The architecture of Twitter provides the structure for these engagements, while humor serves meaning-making, cohesion building, and tension-relief functions within the conversation. The conversation itself combines a variety of topics to both describe Muslim identity in diaspora and to critique both Muslim community practices and conditions for Muslims in non-Muslim countries.
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