| 试论当下"红色经典"的大众化传播 |
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| 引用本文： | 雷璐荣. 试论当下"红色经典"的大众化传播[J]. 渝西学院学报(社会科学版), 2006, 5(2): 79-82 |
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| 作者姓名： | 雷璐荣 |
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| 作者单位： | 重庆文理学院文学与传媒系 重庆 |
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| 摘 要： | “红色经典”从20世纪90年代至今掀起的一股传播热潮,让人们再次感受到经典的魅力,但同时也因为市场化运作的渗入,让一些人开始忧虑并否定这一传播行为。而在笔者看来,“红色经典”要在当今社会得到更好的保护和传播,必然遵循顺应市场的前提实施大众化传播。本文将就这一观点着重阐述其必要性和一些具体实施策略。
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| 关 键 词： | 红色经典 大众化传播 市场化 |
| 文章编号： | 1671-7546(2006)02-0079-04 |
| 修稿时间： | 2005-12-05 |
Popular Transmission about the Revolutionary-classic Nowadays |
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| LEI Lu-rong. Popular Transmission about the Revolutionary-classic Nowadays[J]. , 2006, 5(2): 79-82 |
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| Authors: | LEI Lu-rong |
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| Abstract: | The Revolutionary- classic has gotten a surge of transmission ever since the 1990's,and made people feel the charm of classic again. However, some people began to worry about this approach of transmission, for the sake of some market factors that participate in it. But in my opinion, in order to protect and transmit the Revolutionary - classic better in modem society, we must follow the market principle and execute popular transmission.This article will emphasize its necessity and specific approaches. |
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| Keywords: | the Revolutionary - Classic popular transmission general adoption of the market principle |
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