分众时代:小众传播趋势下大众文化现象与研究

现代文化传播媒介的出现和发展正在改变着人类生存的社会文化环境,深刻地影响着人们的价值心理和价值观念。文章从传播的发展史和现代社会的文化形态的角度对当前小众传播趋势进行了深入分析,并从大众文化的发展历程和哲学的角度进一步阐述大众文化的受众分化越来越明显的现象,进而在回顾西方文化研究历史和分析我国学者研究内容的基础上,提出较为细致的分众化分析和个案研究将成为大众文化研究工作进一步深化的必然趋势。

Classification Epoch:Popular Culture Phenomenon and Research in the Tendency of Minority Communication

The development of modern mass media is changing the socio-cultural environment needed for human existence,which exerts a profound influence on the people's value psychology and value concept.The paper analyzes the tendency of minority communication from the point of the history of communication and cultural patterns of modern society.And it elaborates the increasingly significant phenomenon of the audience classification of popular culture in a philosophical perspective.On the basis of the review of the We...