| 试析广告用语中双关语的翻译 |
| |
| 引用本文： | 向银华. 试析广告用语中双关语的翻译[J]. 重庆交通学院学报(社会科学版), 2011, 0(4): 139-141 |
| |
| 作者姓名： | 向银华 |
| |
| 作者单位： | 重庆交通大学外国语学院,重庆400074 |
| |
| 摘 要： | 双关语语言含蓄、生动、机智、幽默，很好地突出了广告的特点，因而广泛用于广告创作。翻译时应采用恰当的翻译策略，力求再现原文双关语“标新立异”的语言特点，以确保译文和原文具有相同的功能，从而实现广告翻译的商业目的。结合具体实例探讨了广告用语中双关语的翻译。
|
| 关 键 词： | 广告用语 双关语 翻译 |
On Translation of Puns in Advertisements |
| |
| XIANG Yin-hua. On Translation of Puns in Advertisements[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2011, 0(4): 139-141 |
| |
| Authors: | XIANG Yin-hua |
| |
| Affiliation: | XIANG Yin-hua ( School of Foreign Languages, Chongqing Jiaotong University, Chongqing 400074) |
| |
| Abstract: | With the linguistic features of being vivid and humorous, puns are often used in advertising to help achieve the desired effect of advertisements. In translation, the creative linguistic features of puns should be retained to the full by proper means so as to guarantee that the translated advertisement is equally attractive as the original and has the same function. |
| |
| Keywords: | advertising language pun translation |
| 本文献已被 维普 等数据库收录！ |
