Content and citation analyses of public relations review

This study analyzed 161 cited and 177 uncited articles published in Public Relations Review (1975–1993) to determine if three independent variables—research methods, type of statistics, and topics—influenced whether or not articles were cited in other research articles. Significant differences were found between quantitative and qualitative research methods ( = 3.20, = .002) and topics (χ²(3,1)) = 10.47, = .01), but not by type of statistics. Topics also differed by years with professional topics the most published category and technical topics the least published. The authors provide tables listing the most cited authors, their university affiliations, and the journals citing their articles.