我国企业实施多元化经营战略的动因及对策

随着全球经济的不断发展,越来越多的企业将多元化战略作为企业发展的一项基本战略。通过对国内外企业多元化经营现状的分析,针对我国企业的实际状况,分析我国企业进行多元化经营特殊的动因,提出指导我国企业多元化健康发展的建议。

Analysis of Motivation and Suggestion of Diversification strategy in China

With the development of the global economy,more and more enterprises regard the diversification as the fundamental policy to conduct the prosperity of the enterprises.As we can see from the current situation which persists in the firms of the native and foreign country.Among them,some are successful,others not.Based on the ac- tual economic state,the enterprises of our country have our own special motivation.At the same time,we manage to find suitable measures.