城市文化传播中的商业化转型探讨和文化价值构建

随着文化产业发展,文化价值构建和商业利益诉求的矛盾日益突出。特别是在城市文化传播的进程中,注重城市文脉的可持续发展、注重城市独特的历史文化传承应该受到足够的重视。对比意大利文化产业研究思路,以中国城市文化传播为参照,借鉴意大利城市发展研究和文化质量的框架体系,指出我国城市文脉、城市文化价值构建中的问题,并对城市文化传播中的商业化转型进行探讨。

A Study on the Commercialized Transformation of Urban Cultural Transmission and the Establishment of Cultural Values

With the development of cultural industry, there is an ever increasing conflict between the establishment of cultural value and the profit requirement of business. In the course of urban cultural communication, it is significant to pay attention to the sustainable development of the urban culture, and the inheritance of the distinct traditional culture. Comparing the thought of Italian cultural indus- try with China＇s urban cultural transmission work on both the urban development and the the paper uses for reference the Italian research framecity quality, and points out problems in city the establishment of urban cultural value to explore the commercialized transformation of culture and urban cul-tural transmission.