后改制时代中小型出版社发展模式探析

伴随着出版业转企改制的全面完成,中小型出版单位处在一个变幻莫测的拐点,针对这一现状,阐述了亟需关注与解决的核心问题:中小型出版社如何在竞争中获得持续发展。进而从出版主体的准确定位、出版内容的理性选择等方面分析,得出了用现代企业的发展理念促进中小型出版社均衡发展这一结论。研究结果为中小出版单位发展具有指导作用。

Developing patterns of small and medium-sized presses in post-reform era

With the comprehensive completion of publishing industry’s transformation into enterprise and reorganization,small and medium-sized enterprises are now at an unpredictable turning point.In such a situation,the core problem in urgent need to be focused on and solved is how small and medium-sized enterprises can achieve continuous development.Based on the exact position of publishing subject and the rational choice of the content to be published,a conclusion is drawn that the balanced development of small and medium-sized publishers can be promoted by the developing concept of modern enterprises.