| 饭店文化营销分析 |
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| 引用本文： | 姜春红. 饭店文化营销分析[J]. 吉林工程技术师范学院学报, 2008, 24(12): 48-50 |
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| 作者姓名： | 姜春红 |
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| 作者单位： | 吉林工程技术师范学院,工商管理学院,吉林,长春,130052 |
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| 摘 要： | 随着春秋战国的加剧，文化因素逐步渗透并贯穿于饭店营销活动之中。文化营销旨在满足消费者物质需求的同时，也满足其精神文化方面的需求。现代经济的发展要求饭店营销活动的各个环节中渗入浓郁的文化气息，以满足旅游者的文化需求。本文分析了饭店文化营销的必要性和实施策略。
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| 关 键 词： | 饭店 文化营销 市场定位 产品文化 |
Analysis on Hotel Culture Marketing |
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| JIANG Chun-hong. Analysis on Hotel Culture Marketing[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2008, 24(12): 48-50 |
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| Authors: | JIANG Chun-hong |
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| Affiliation: | JIANG Chun - hong (School of Business and Administration,Jilin Teachers Institute of Engineering and Technology, Changchun Jilin 130052, China) |
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| Abstract: | With the aggravation of market competition,the cultural factors have gradually entered into and run through hotel marketing.The aim of the culture marketing is to meet the material and cultural needs of consumers.The development of modern economy demands that each link of hotel marketing should be full of cultural spirit so as to meet the cultural needs of tourists.The necessity and implementation strategies of hotel culture marketing are analyzed in this paper. |
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| Keywords: | hotel culture marketing market positioning product culture |
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