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Nonresponse Bias for Attitude Questions
Authors:STINCHOMBE  ARTHUR L; JONES  CALVIN; SHEATSLEY  PAUL
Institution:Arthur L. Stinchcombe is Professor of Sociology at the University of Arizona
Calvin Jones and Paul Sheatsley are Senior Survey Directors at National Opinion Research Center
Abstract:By separating respondents in a survey of farmers into thosewho refused to be interviewed and were converted, those whowere hard to reach, and those who gave no problems, we can estimatenonresponse bias from refusers not converted and respondentsnot reached. We show that for attitude questions the refusalbias is serious, ranging from 2 to 4 percent on many attitudes,and very often larger than the standard error in surveys ofordinary size.
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