| 城市品牌研究 |
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| 引用本文： | 尹启华,魏海涛.城市品牌研究[J].湖南工程学院学报(社会科学版),2003,13(4):5-8. |
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| 作者姓名： | 尹启华 魏海涛 |
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| 作者单位： | 湖南工程学院,经济管理系,湖南,湘潭,411104 |
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| 摘 要： | 城市的品牌形象关系到城市的发展、城市的知名度、吸纳能力、竞争能力和交换能力。从品牌的角度分析,城市的发展应从政治、经济、交通、旅游、文化、宗教等方面进行定位;指出通过构造知识强市、经济强市、生态强市和文化强市发展城市品牌的思路。
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| 关 键 词： | 城市品牌 品牌营销 生态城市 |
| 文章编号： | 1671-1181(2003)04-0005-04 |
| 修稿时间： | 2003年9月17日 |
Research into City Brand |
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| YIN Qi-hua,WEI Hai-tao.Research into City Brand[J].Journal of Hunan Institute of Engineering(Social Science Edition),2003,13(4):5-8. |
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| Authors: | YIN Qi-hua WEI Hai-tao |
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| Abstract: | The image of a city brand has much to do with the development of a city,its popularity,attraction,competitiveness and the ability to exchange.Starting from this points we can see the development of a city should focus on such aspects as politics,economy,traffic,tourism,culture and religion.This paper points ont that the development of a city brand can be achieved by means of strengthening the city in knowledge,economy,ecology and culture. |
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| Keywords: | city brand brand marketing ecological city |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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