| 广告创意与消费者心理取向的关联 |
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| 引用本文： | 王九格.广告创意与消费者心理取向的关联[J].河南教育学院学报(哲学社会科学版),2004,23(5):119-120. |
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| 作者姓名： | 王九格 |
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| 作者单位： | 河南财经学院,文化传播系,河南,郑州,450002 |
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| 摘 要： | 广告创意与消费者的心理关联密切。研究消费者心理是广告创意的本原和市场营销的需要。消费者心理的若干种状况直接、间接影响着他们的消费行为。因而在此基础上的广告创意要具有群体的针对性或覆盖性 ,以满足消费者的需求
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| 关 键 词： | 消费者心理 市场营销 商品 广告创意 |
| 文章编号： | 1006-2920(2004)05-0119-02 |
| 修稿时间： | 2004年5月29日 |
Studies on the Relations between Consumers' Mentality and Advertisement Creativity |
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| WANG Jiu-ge.Studies on the Relations between Consumers'''' Mentality and Advertisement Creativity[J].Journal of Henan Education Institute(Philosophy and Social Science Edition),2004,23(5):119-120. |
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| Authors: | WANG Jiu-ge |
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| Abstract: | Advertisement creativity is closely connected with consumers' mentality. The original intention of ad creativity is aimed at consumers' mentality and market. So in this article the author attempts to prove that consumers' behaviors can be directly or indirectly affected by their mentality, so ad creativity should be group-oriented and has wide coverage. Only so can the consumers' needs be meet. |
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| Keywords: | consumers' mentality marketing commodity advertisement creati |
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