文化研究视野下受众研究的嬗变

从法兰克福学派的被动受众观到霍尔“编码/解码”模式中对受众主动性的肯定,再到费斯克对受众创造性的张扬,受众研究有一个历史演进的过程。社会制度的不同和市场经济发展的现实,导致西方大众文化理论与中国大众文化现实之间产生隔膜。当代中国大众文化的传播主体与受众之间其实应该是一种“主体间性”关系,应该把“主体间性”概念引入当代受众研究的视域之中。

On the Changes of Audience Study from the Perspective of Cultural Studies

Audience study has undergone an evolution from the passive audience view in Frankfurt School to the affirmation of audience initiative in Hall's "coding-decoding" model to the display of audience creativeness.The different social systems and the reality of the development of market economy lead to misunderstandings between western mass cultural theories and the reality of Chinese mass culture.The dissemination subject of present day Chinese mass culture,in fact,has a relation of "between subjects" with the audience,and,thus,it is necessary to introduce the "between subjects" to present audience study.