The Motive and Construction of Management System of Corporate Social Responsibility —Taking Xizi United Holding Company as an Example |
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Authors: | XIANG YIMING LU JIE |
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Institution: | 1.School of Management Engineering and E-Commerce of Zhejiang Gongshang University, Hangzhou, Zhejiang, 310018;2.School of Management of Zhejiang University, Hangzhou, Zhejiang, 310058 |
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Abstract: | After analyzing Xizi United Holding Company’s corporate social responsibility practice (CSR) which published the first report about private CSR in China, the paper proposed two conclusions. The first one is that the only endogenous motive for a corporate to take social responsibility into action continuously comes from its responsibility based on its strategic position view of responsibility considering the cost and benefit. The second one is that to manage CSR is not an individual and extra activity, but an activity related with other management functions. The most important thing is to perfect system security from the perspective of stakeholders. |
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Keywords: | corporate social responsibility motive management system |
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