《丑女无敌》审丑营销策略分析

《丑女无敌》系列剧以“丑”为最大的卖点，可谓号准了当前市场脉搏，抓住当下观众的审丑心理诉求．将审丑作为电视剧进入市场的差异化策略。用一“丑女”的非主流的“丑”，挑战了电视大众们对“审美”已感疲劳的神经，迎合了大众对当下标新立异的“审丑意识”的个性要求。在丑与美的对比和转化中，奉献给电视大众新鲜的消遣娱乐；以丑女的蝶化，激起当下电视大众特别是时代女性对关的反思和追求；以丑为名，在影视剧市场里喊出了最新奇而有益惑力的叫卖声。

Ugliness Invincible and the Taste for the Ugliness Marketing Strategy

The Ugliness Invincible series of dramas,taking ugliness as a greatest product highlight,so to speak,has taken the market's pulse and the audience's taste for the ungly,making the taste-for-the-ugly teleplays' difference-stategy for the market,using an ugly girl and her non-mainstream ugliness to challenge the TV audience's taste-for-the-beautiful nerve tiredness to meet the audience's individual needs for the taste-for-the-ugly consciousness.Ugliness-beauty contrast and comparison offer the audience origin...