略论节庆功能的转化——以江苏丰县为例

丰县举办了多种节庆，其功能发生了从扬名到营销，再到娱乐的转化，构成功能转化的典型。案例表明，功能差异是功能转化的学理基础，干系人的强化是功能转化的直接动因，举办地的社会发展水平是功能转化的基本条件。同时节庆具有功能互补的特性，若忽略之则有可能造成成本较高、效应分散、主体难转的弊端。只有辩证发展看待功能，因地制宜地实施功能叠加，才能事半功倍。

On the Transformation of the Festival Function:A Case Study of Fengxian in Jiangsu

Fengxian held a variety of festivals ,and its function w hich has occurred the transformation from the ＂fame-earning＂ to ＂fruit-selling ,＂ and to ＂entertainment＂,makes a good example in function transformation .The case shows that in the process of the functional transformation ,functional difference is the theoretical basis ,the stakeholders are the direct cause and the local social development is the basic con-dition .Case also shows that the festival has the characteristics with functional complementary .If it is ig-nored ,it may result in such drawbacks as higher costs and dispersed effects .Therefore it is necessary to make function be more effective from the dialectical developmental views according to the local conditions .