中国梦传播的话语策略探析

中国梦蕴涵丰富、视野宽广,深刻揭示了中华民族的历史命运和当代中国的发展走向。要实现中国梦的有效传播,需要探究话语策略,运用话语层次策略、话语言说方式策略和具体的话语实施策略对中国梦进行阐释。如从价值——信仰、认知——解释、方法——策略层面解析中国梦的丰富内涵,融合说理话语与叙事话语、学理话语与通俗话语、网络话语与生活话语等话语言说方式,坚持内外话语兼顾,做好对内宣传与对外传播;中外话语对比,尽显中国梦的中国特色;远近话语相应,显示理想追求与现实关照。

An Analysis on the Discourse Strategy of the Publicity of China Dream

With its rich content and wide application ,China dream reveals the historical destiny of the Chinese nation and the trend of development of contemporary China .To effect the publicity of China dream ,we need to explore and employ the appropriate discourse strategy .This article proposes to ana-lyze the connotation of China dream from the perspectives of value_faith ,cognition_explanation and method_strategy ,and to integrate persuasive discourse and narrative discourse ,theoretical discourse and popular discourse ,virtual discourse and daily discourse .It is also argued that internal and external discourses should be balanced in the publicity of China dream ,that domestic and international discours-es should be compared to build up the Chinese characteristics ,and that future_oriented discourses should echo with contemporary discourse to highlight a unified concern of ideal and reality .