论徽商文化理念的多元归一性

徽商作为一个商帮，产生于明清儒释道的大融合时期，其文化理念不仅突出了徽州的地域特色，而且体现了典型的中国封建社会后期的文化特征。徽商文化的形成得益于在吸收传统文化的同时，又对其进行了创造性的改铸和运用，将儒释道思想融会贯通于一体。通过评析徽商文化理念的构成，有助于更为确切地把握和理解徽商文化理念的内核。

The Normalization of the Multivariate Merchant Cultures in Huizhou

As a commercial group, Huizhou Merchant Union came into being at a time of Confucian, Buddhist and Taoist integration during the Ming and Qing Dynasties, embodying the features of Huizhou culture as well as the typical cultural characteristics of China in the later part of feudal society. Huizhou Merchant culture was formed via recreated ＇absorption of the traditional Chinese cultures concerning Confucianism, Buddhism and Taoism. The anal- ysis of the composition of the cultural idea of Huizhou Merchant Union will shed much light on the core of such an idea.