| 论中国残奥代表团形象展示与宣传十大策略 |
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| 引用本文： | 廖卫民. 论中国残奥代表团形象展示与宣传十大策略[J]. 淮海工学院学报(社会科学版), 2009, 7(2): 98-101. DOI: 10.3969/j.issn.1008-3499.2009.02.025 |
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| 作者姓名： | 廖卫民 |
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| 作者单位： | 浙江大学,传播研究所,浙江,杭州,310028 |
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| 基金项目： | 中国残疾人联合会体育科研项目 |
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| 摘 要： | 以统揽全局的视野,在对国际、国内新闻宣传及信息传播进行理论分析与经验总结的基础上,结合残奥会特点和中国国情,提炼出10个方向的具有实践操作价值的策略：人才、媒体、明星、细节、励志、现场、互动、渠道、时机、危机策略,这些策略结合起来综合运用,有助于使东道主中国残奥代表团的形象赢得人心,取得良好的传播效果。
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| 关 键 词： | 残奥会 形象展示 宣传 传播策略 |
Ten Image Promotion Strategies and Publicity of Chinese Delegation in 2008 Paralympic Games |
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| LIAO Wei-min. Ten Image Promotion Strategies and Publicity of Chinese Delegation in 2008 Paralympic Games[J]. Journal of Huaihai Institute of Technology, 2009, 7(2): 98-101. DOI: 10.3969/j.issn.1008-3499.2009.02.025 |
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| Authors: | LIAO Wei-min |
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| Affiliation: | Institute of Communication Studies;Zhejiang University;Hangzhou 310028;China |
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| Abstract: | This paper sums up the ten image promotion strategies in the Paralympics to report sports talents and stars,handle media,report sporting details,encouraging stories and emergencies,arouse high spirit,record interaction,widen channels,seize opportunities and form sense of hardship.All work is done on the basis of communication studies,news reporting skills at home and broad as well as our country's unique condition.The Chinese delegation has won brownie points thanks to these strategies. |
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| Keywords: | Paralympic Games image promotion publicity communication strategies |
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