| 广告语中隐喻思维的运用 |
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| 引用本文： | 裘莹莹. 广告语中隐喻思维的运用[J]. 吉林工程技术师范学院学报, 2009, 25(10): 45-47 |
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| 作者姓名： | 裘莹莹 |
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| 作者单位： | 淮阴工学院,外国语学院,江苏,淮阴,223003;南京师范大学,外国语学院,江苏,南京,210000 |
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| 摘 要： | 隐喻作为一种语言现象和认知行为,以其特有的修辞功能和表达效果在广告中得到广泛应用。本文分析了隐喻与广告语的关系,探讨了隐喻思维在广告语中的语用功能。
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| 关 键 词： | 隐喻 广告语 语用功能 |
The Using of Metaphor in Advertising Language |
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| Affiliation: | QIU Ying - ying ( 1. College of Foreign Language, ,Huaiyin Engineering College ,Huaiyin Jiangsu 223003, China ; 2. College of Foreign Language,Nanjing Normal University,Nanjing Jiangsu 210000, China) |
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| Abstract: | As a language phenomenon and a cognitive behaviour, metaphor is widely used in the advertisements for its unique rhetorical ftmetion and expressive effects. The article analyzes the relationship between advertising language and metaphor, explores the multiple functions of metaphor in advertising language, discusses the pragmatic function of metaphor in advertising language. |
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| Keywords: | metaphor advertising language pragmatic function |
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