甘肃旅游文化品牌凝练

甘肃是旅游资源大省，也拥有丰富多彩的旅游文化，旅游文化品牌带动战略成为保持旅游业快速发展的重要手段之一。传统形式下塑造的甘肃旅游文化品牌，在时代飞速发展和需求多元化的今天显得过于繁杂、片面和缺乏条理。因此，有必要提出一种全新的旅游文化品牌发展思路，通过凝练品牌这种途径，使甘肃旅游业取得更好的效益。文章通过描述甘肃旅游文化品牌现状，分析影响旅游文化品牌发展的相关要素，最后提出凝练品牌的具体思路。

Re-building of Gansu Tourist Cultural Brands

Gansu is a province with rich tourist resources and colorful tourist culture. Nowadays, the tourist brand driven strategy has become a significant approach to develop the tourist industry rapidly. In today＇s society of rapid development and plural demands, tourist brands built under traditional forms seem to be too complicated, unilateral and disorganized. Therefore, a brand-new brand-building method should be proposed to enable Gansu tourist industry to have a higher profit. This paper analyzes the relative factors influencing the development of tourist cultural brand by describing the status quo, and finally proposes a detailed method of re-building brands.