流通数字化赋能乡村产业振兴的机理与效应

基于2000—2020年省级面板数据，构建流通数字化与乡村产业振兴的评价指标体系，运用熵值法测算各省(市)的流通数字化和乡村产业振兴水平，实证检验流通数字化对乡村产业振兴的作用机理和影响效应。研究发现：流通数字化能显著促进乡村产业振兴水平的提升，该结论经稳健性检验和内生性处理后仍成立；根据异质性分析，就流通数字化对乡村产业振兴的影响程度而言，中西部地区大于东部地区，非试点地区大于试点地区，长江经济带地区大于非长江经济带地区；影响机制分析表明，流通数字化会从技术应用、创业环境、国内市场、外资质量和开放布局等5个方面产生正的经济效应，即通过促进技术成果化、提高农村创业活跃度、提升市场化水平、助力招商引资、扩大对外开放等能促进乡村产业振兴水平的提升，其中技术成果化的传导效应占主导地位。

Research on the Mechanism and Effect of Digital Circulation on Industrial Revitalization

Based on the provincial panel data from 2000 to 2020, the evaluation index system of circulation digitalization and industrial revitalization is constructed, and the level of circulation digitalization and industrial revitalization in each province (city) is calculated by using entropy method. This paper empirically tests the effect and mechanism of circulation digitalization on industrial revitalization. The study finds that the digitalization of circulation can significantly promote the level of industrial revitalization, which is still valid after the robustness test and endogenous treatment. The heterogeneity analysis shows that, in terms of the impact of digital circulation on industrial revitalization, the central and western regions are larger than the eastern regions, the non pilot regions are larger than the pilot regions, and the Yangtze River Economic Belt regions are larger than the non Yangtze River Economic Belt regions. The analysis of the impact mechanism shows that the circulation digitalization will produce positive economic effects from five aspects: technology application, entrepreneurial environment, domestic market, foreign capital quality and open layout. The circulation digitalization promotes the level of industrial revitalization by promoting technological achievements, improving rural entrepreneurial activity, improving the level of marketization, helping to attract investment, and expanding the opening to the outside world. Among the five transmission mechanisms, technology achievement plays a leading role.