Enterprise Schemes for Nonprofit Survival,Growth, and Effectiveness |
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Authors: | John M Bryson Michael J Gibbons Gary Shaye |
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Abstract: | The need for nonprofit organizations to develop a viable enterprise scheme is discussed in this article. An enterprise scheme indicates how the organization can meet social needs and stakeholders' interests in a self‐sustaining way over the long haul. Without a viable enterprise scheme, the organization will not survive, let alone grow, prosper, and achieve its mission. |
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