| 浅谈商务英语广告的语言特征 |
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| 引用本文： | 那茗,于晓华.浅谈商务英语广告的语言特征[J].长春工程学院学报(社会科学版),2003,4(4):30-32. |
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| 作者姓名： | 那茗 于晓华 |
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| 作者单位： | 长春工程学院,外语系,长春,130012 |
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| 摘 要： | 商务英语广告是英语语言体系的一个分支 ,是为国际商务活动服务的专门用途语言。基于英文语法和词汇 ,它既有英语语言的共同特征 ,又有其独特的语言现象。本文就商务广告英语的词汇特征、句法特征和修辞特征等三方面进行分析与探讨。
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| 关 键 词： | 商务广告英语 词汇 句法 修辞 语言特征 |
| 文章编号： | 1009-8976(2003)04-0030-03 |
| 修稿时间： | 2002年12月2日 |
On the language features of advertisement English |
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| NA Ming,et al..On the language features of advertisement English[J].Journal of Changchun Institute of Technology(Social Science Edition),2003,4(4):30-32. |
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| Authors: | NA Ming |
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| Abstract: | With the advent of the global village and the internationalization of business, English advertisements can be found everywhere in the world.As a branch of English linguistics system, advertisement English plays an important role in serving international trade activities. Ad. English does not only share the common grammar and vocabulary with English linguistics family, but also has its own special features. In this paper, the author analyzes the characteristics of international business English advertisements. |
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| Keywords: | business advertisement English vocabulary syntax rhetoric language features |
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