| 秦岭野生动物园客源市场分析 |
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| 引用本文： | 雷震,周曦.秦岭野生动物园客源市场分析[J].西北农林科技大学学报,2010,10(2):106-111. |
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| 作者姓名： | 雷震 周曦 |
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| 作者单位： | 1. 陕西师范大学,西安,710062
2. 西安电力电子技术研究所,西安,710062 |
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| 摘 要： | 野生动物园是一种高投入的旅游项目,维持费用高,如何稳定地占有一定数量和质量的旅游客源是保证野生动物旅游业可持续发展的关键。基于此目的,笔者选取了西北首家最大的野生动物园——秦岭野生动物园进行研究,通过设计秦岭野生动物园调查问卷,运用spss等数学统计软件,对秦岭野生动物园客源市场进行统计和特征分析,从而为其市场定位和旅游产品营销策略提供科学依据。
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| 关 键 词： | 秦岭野生动物园 现实旅游者 旅游产品 |
Research on the Tourist Market of Qinling Wildlife Park |
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| LEI Zhen and ZHOU Xi.Research on the Tourist Market of Qinling Wildlife Park[J].Journal of Northwest Sci-Tech University of Agriculture and Forestry(Social Science),2010,10(2):106-111. |
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| Authors: | LEI Zhen and ZHOU Xi |
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| Institution: | 1.Shaanxi Normal University/a>;Xi'an 710062/a>;2.Xi'an Power and Electronics Research Institute/a>;Xi'an 710065/a>;China |
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| Abstract: | Wildlife Park is a high investment tour program.The costs of maintenance and entering-threshold requirement are also huge.How to occupy stably certain quantity and quality of tourists is the key to guarantee the travel industry's sustainable development.For this purpose,this paper selects the first and largest wildlife park in Northwest China-the Qinling Wildlife Park to study.Based on the comprehensive theories to tour consumers,tour psychology,tour experience,the centre-to-edge and tour marketing,we desig... |
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| Keywords: | Qinling Wildlife Park real tourists tour product |
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