Whom to Trust: The Role of Mediation and Perceived Harm in Support Seeking by Cyberbullying Victims

This study focuses on two coping strategies in cyberbullying: talking to parents and talking to peers. The subsample of cyberbullying victims aged 9–16 (N = 1395; 59% female) from the EU Kids Online II project was analysed. We predicted talking to parents and peers according to mediation style, perceived harm, support‐seeking tendencies, parental knowledge of the child's activities online, age and gender. The results show that perceived harm and active mediation increase the likelihood of confiding. Parents play a central role and should be encouraged to show their children interest about and understanding of their online activities.