Microbusiness, household and class dynamics: the embedding of minority ethnic petty commerce

Microbusinesses are embedded in wider social processes, and it is the nature of this social embeddedness that is the principal focus of the article. In particular,‘domestic embedding’ of petty commerce is crucial, and involves a mixture of competition, domination, negotiation, and custom (Wheelock and Mariussen, 1997). Furthermore, as a socio‐economic group, petty traders and producers occupy an ambivalent position in the class structure, as they are vulnerable both to upward and downward social mobility. While the petty capital class has the advantage of possessing property assets, many members lack significant symbolic and cultural assets. Nonetheless, property assets offer the most robust bases for class formation (Savage et al., 1992). In addition, the embedding of petty commerce can be both ‘identity‐sensitive’ and ‘identity‐neutral’(Sayer, 1995; 2000; Fraser, 1995). Extra‐ethnic factors are significant in this process. The research uses formal interviews and ‘quasi‐ethnographic’ methodology to explore the different contexts in which restaurateurs and market traders operated in Birmingham, UK. The article draws critically on several literatures on industrial organisation, economic sociology, family businesses and minority ethnic businesses. One aim is to give the rather indifferent concept of ‘embedding’ substantive content, and in this way to make an empirically informed contribution to ‘new economic sociology’.